I’m planning on starting up a computer repair/computer services business. I will do web design as well, but I’m only wanting to work with local folk and people within like 10 – 15 miles from my home.

I’m having a very difficult time determining how I should charge. I don’t want to do hourly as I’m worried that would scare people away. Should I charge one-time fees for basic types of services, or just do quotes (since some clients may have more or less money)? I want to charge less than the typical geeky computer service franchises and really do a good job for the customer.

And for getting those customers, is the best way to get a soliciting permit and do cold sales door to door in my neigborhood? Telemarketing? Hire a sales team? Or just post in all the local news papers and yellow pages and hope people call? There ARE a couple of people I got through friend referrals, which is good I guess, but it’s not enough to pay more than a cable bill.

If anyone of you are experienced in this area, or just wise with decision making, I am all ears and would love to hear your suggestions and entertain all ideas.

Thanks

I am working for a company that is hoping to franchise their business in the next couple of months. We are a Solar solutions company, specializing in residential and commercial solar power/energy. However, we are stumped on what to name the retail stores. Any ideas from all you creative folks out there would be great….Im getting pressure on deadlines here

A couple of guidelines:

1) We are looking for a 1 to 2 words that have impact – it should capture people’s attention. We will put “solar solutions” or something to that effect below the word(s) to describe what we do.
2) Words like solar, sun, bright, etc are off limits – there are a too many solar companies that have them trademarked. Keep in mind, we are trying to differentiate ourselves from others (think Apple computer)

Any suggestions are greatly appreciated